Last updated: 21 October 2025

Ludlow Now (“we”, “our”, or “us”) operates the website https://ludlownow.co.uk (the “Site”).
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our Site or interact with our services.

1. Who We Are

Ludlow Now is an independent online news and community platform based in Ludlow, Shropshire, UK.
You can contact us regarding privacy matters at:
📧 contact@ludlownow.co.uk

2. Information We Collect

We may collect and process the following information:

• Information you provide

  • When you contact us via email or a contact form
  • When you subscribe to our newsletter or alerts
  • When you submit news tips, comments, or advertising enquiries

• Automatically collected information

  • Your IP address, browser type, and device information
  • Pages visited and time spent on the Site
  • Cookies and similar tracking technologies (see Section 6)

• Third-party sources

Analytics, advertising networks, and social-media platforms may supply aggregated statistics about how users engage with our content.

3. How We Use Your Information

We use your information to:

  • Operate and maintain the Site
  • Respond to enquiries and feedback
  • Send newsletters or updates (only if you opt in)
  • Analyse usage to improve content and performance
  • Ensure security and prevent abuse

We never sell your personal data.

4. Legal Basis for Processing (Pursuant to UK GDPR)

We process personal data on the following grounds:

  • Consent – when you sign up for our newsletter or marketing updates
  • Legitimate interests – to operate and improve the Site and ensure security
  • Legal obligation – if required to comply with UK law or law-enforcement requests

5. How We Store and Protect Data

  • Data is stored securely on WordPress servers and trusted third-party providers.
  • We use SSL encryption for all website traffic.
  • Access to personal data is limited to authorised administrators.

We keep personal data only as long as necessary for the purpose collected.

6. Cookies and Analytics

We use cookies to:

  • Remember user preferences
  • Measure site performance via Google Analytics or similar tools

You can control cookies in your browser settings or through our on-site cookie banner.
For more details, see our Cookie Policy (link to be added).

7. Email Subscriptions

If you subscribe to our newsletter:

  • We collect your name (optional) and email address
  • Emails are managed through our newsletter provider (e.g. Mailchimp / WPForms)
  • You may unsubscribe at any time using the link in each email

8. Embedded Content and Links

Articles may include embedded videos, images, or posts from other websites (e.g. Facebook, X, YouTube).
Embedded content behaves as if you visited those sites directly and may collect data or use cookies according to their own policies.

9. Advertising and Affiliates

We may display banner ads or sponsored content.
Advertising partners may use cookies or tracking pixels to measure performance; any targeted advertising will comply with UK data-protection rules.

10. Your Rights

Under the UK GDPR you have the right to:

  • Access, correct, or delete your personal data
  • Withdraw consent for marketing at any time
  • Complain to the Information Commissioner’s Office (ICO) if you believe your rights have been breached

ICO website: https://ico.org.uk

11. Children’s Privacy

Our website is directed at general audiences and not intentionally at children under 13.
If you believe we have inadvertently collected personal data from a child, please contact us to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available at https://ludlownow.co.uk/privacy-policy with the revision date at the top of the page.

13. Contact Us

For any privacy-related queries, please contact:
📧 contact@ludlownow.co.uk